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Thursday, May 9

8.00 am - 9.00 am

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.


9.00 am – 9.15 am

Conference opening by Janus Boye


9.15 am – 10.00 am

The future of work is already here - it's just not evenly distributed yet.

Sharon O’Dea (UK)   Experienced digital strategist

Sharon O’Dea (UK)
Experienced digital strategist

Keynote


10.00 am – 10.30 am

Coffee, tea & networking 


10.30 am – 12.00 am

How hard is it to get your customers to buy “rainbows and unicorns”?

Disruption, digital transformation, the evolution of the customer experience, customer-centric, data-driven, design thinking, fast to market, agile delivery, keep the lights on, be innovative, “rainbows and unicorns.” Sound familiar? Do you find it hard to balance innovation, delivery and keeping up with what your key focus in the digital space should be?

Most organizations want to be cutting edge, industry-leading and chase the latest trends while delivering on the key needs of the customers. How do you do both? Or can you?

During this session, we'll explore how data collection, enablement and the working model are vital to delivering real, sustainable and scalable “rainbows and unicorns” that your customers love.



Amanda Skura (US)   Digital Platform Strategist at Audi of America

Amanda Skura (US)
Digital Platform Strategist at Audi of America

Business Development


10.30 am – 12.00 am

Showing how digital transformation can capture those time thieves

98% of businesses have been pursuing digital transformation, but according to a recent Gartner podcast only 1/4 top 500 CEO reports that they have succeeded. So what’s holding us back?

After stabilizing the Office 365 implementation a year ago I started to focus more on driving adoption. It quickly became apparent that with more than 20 plus apps on the platform, information and technology options overload was leading to stated and unstated employee resistance. I had to step back, rethink and invest some time in finding solutions to address this resistance.

Switching the conversation from the technology in O365, to conversations around purpose, how the tech can help employees "capture their time thieves" has been transformative. Digitally overwhelmed employees begins to open to a message on how they can save time by automating and doing their jobs more efficiently. The key is the "trade-offs" where time efficiencies can be reallocated for professional development, learn new tech, innovate, or participate in stretch opportunities.

Digital is a tool not a purpose. When employees can start dreaming about what they would do with the time saved, adoption and engagement grows.

Lil Sawyer (CA)   Office 365 and SharePoint Solutions Manager at Grand & Toy

Lil Sawyer (CA)
Office 365 and SharePoint Solutions Manager at Grand & Toy

Collaboration & Innovation


10.30 am - 12.00 am

ContentOps: connecting strategy and delivery 

When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve. 

But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences. 

Often the operations between strategy and delivery of content aren’t sophisticated or considered enough to allow for scalable and repeatable ways of working. 

Any organisation that publishes content has some form of ContentOps, but is it efficient and resulting in effective content?

This talk will:

  • Define ContentOps

  • Outline 3 key elements of ContentOps that every organisation has and should invest in

  • Share some principles of ContentOps

  • Look at content operations ecosystems from different industries

  • Offer practical advice for where to get started with improving your own ContentOps

Robert Mills (UK)   Head of Content at GatherContent

Robert Mills (UK)
Head of Content at GatherContent

Communication


12.00 am – 1.00 pm

Lunch 


1.00 pm - 1.45 pm 

Content is for Closers: Improving Lead Generation and Conversion through Content Strategy

Melinda Belcher will discuss how to better assess and understand user needs at each step of the decision-making process, and how to map content to those needs in order to create meaningful connections with prospects.

Melinda Belcher (US)   Senior director, digital experience at Mastercard

Melinda Belcher (US)
Senior director, digital experience at Mastercard

Business Development


1.00 pm - 1.45 pm 

We don't talk anymore. Turning silent digital workplaces into buzzing teams

Despite most companies acknowledging the need for collaboration, it is still easily stifled in today's workplaces.

Standard process and practices do their best to prevent conversations, independent ideas and creativity.

So how do we start and maintain collaboration that actually meet business goals?

Andrew Pope (UK)   Partner, Innovation and Collaboration Consultant at Innosis

Andrew Pope (UK)
Partner, Innovation and Collaboration Consultant at Innosis

Collaboration & Innovation


1.00 pm - 1.45 pm 

Collaborative content: tools to improve communication and content outcomes. 

We are often so busy doing "what we've always done", that we miss opportunities to rethink current approaches to content. However, through better communication, we can create ongoing relationships across silos to keep teams aligned. 

A common language and agenda for change make it easier for teams to work together, measure impact, and build momentum. Clearly defined governance allows teams to develop a foundation for how decisions are made and supported. Together, these activities support new systems around the people and the process to develop and sustain change.

This mini-workshop will share facilitation and consultative tools and as a group we'll discuss new techniques that drive collaboration and encourage alignment to create better customer outcomes through content.

You'll learn how to:

  • Use an assessment tool to understand the current state of your collaboration and readiness for change

  • How to start conversations about targeted content needs for standards and requirements

  • Different tools to help build engagement around collective content leadership at all levels of the organization

Communication


 1.45 pm - 2.00 pm

Coffee, tea & networking


2.00 pm - 3.00 pm 

300 Seconds

300 seconds is a series of lightning talks by and for the digital community. These talks are about gaining insights from professionals we wouldn't otherwise hear from.

Sharon O’Dea (UK)   Experienced digital strategist

Sharon O’Dea (UK)
Experienced digital strategist


3.00 pm - 3.30 pm 

Coffee, tea & networking


3.30 pm - 4.30 pm

Value Mining: Uncovering the Hidden Value in Your Business and Digital Strategies

In this warp speed business universe, the real danger is commoditization. To stay competitive, organizations are onboarding new technologies at a breakneck pace. Evolving your digital experience is essential, but the real key to transformation is often already in your business… just hidden.

For the Fortune 500, intangible assets are the new drivers of value, growing from 20% to 80% of corporate balance sheets – things like intellectual property, quality processes, technology training, supply chain relationships, sustainability practices, even methods for running design teams. Unlocking this value story for your business – and aligning it with your digital strategy – can help move the needle on your growth.

In this workshop, you’ll learn about use cases where Value Mining has helped uncover key advantages, so organizations can reposition to compete more effectively and avoid being just another commodity. We’ll also walk through a Value Mining exercise that helps you and your team inventory the key ingredients that make your business strategy more effective. We’ll also discuss the critical cloud and digital technologies can activate those assets.

Matt Garrepy (US)   Chief Digital Officer at Solodev

Matt Garrepy (US)
Chief Digital Officer at Solodev

Business Development


3.30 pm - 4.30 pm

Triage your way to the right collaborative path: Lessons from museum management

Museums have historically shied away from taking on complex societal issues through their collections or through their programming often choosing the safer, more accessible path.

In his talk Adam Rozan will explore how we should all be preparing for global challenges by embracing the lessons of triage.

Adam Rozan (US)   Director of Programs and Audience Development at Smithsonian National Museum of American History

Adam Rozan (US)
Director of Programs and Audience Development at Smithsonian National Museum of American History

Collaboration & Innovation


 3.30 pm - 4.30 pm

Connecting the Dots: Building a Smart(er) Content Ecosystem


Getting content right is hard. It requires both people and system communication. With multiple systems and teams in play, Hilton is building a robust content ecosystem through use of strategic content modeling and use of metadata to support business goals.

Learn in this session some of the tactics and outcomes the team connecting the content dots is using to build a smart, traceable and reusable content publishing practice.

Meg Walsh (US)     Senior Director Content Strategy at Hilton

Meg Walsh (US)
Senior Director Content Strategy at Hilton

Communication


 4.30 pm - 4.45 pm

Coffee, tea & networking


4.45 pm – 5.30 pm

Town Hall Debate 


 6.30 pm - 11.00 pm

Farewell dinner