CMS Experts

This conference track is where CMS analysts, thinkers, practitioners, experts and vendors can meet, set the agenda for future industry developments, provide feedback and share thoughts and ideas in an inspiring setting.

Learn from Hilton & Vox Media which both have large and complex organizations and solves CMS at scale. You can hear the European perspective and get a marketplace update

After the conference day, the conversation continues in the CMS Expert group

Tuesday, May 7

8.00 am - 9.00 am

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 am – 9.15 am

Welcome and kick-off with Janus Boye (DK) 

9.15 am - 10.30 am 

Behind the scenes at Hilton

Meg has previously shared with us on her digital projects & content infrastructure.

In this opening session, she will update us on recent progress, talk about their work on content operations and bring a few additional topics for us to discus

Meg Walsh (US)
Senior Director Content Strategy at Hilton

10.30 am – 11.00 am

Coffee, tea & networking 

 11.00 am - 12.00 am

The Future Might Be Distributed

What would a content management system look like if it didn't actually "manage" any content? What if content originated in other other systems and was then pushed into a CMS? In the future, we might find that a "CMS" has become a coordination, delivery, and optimization platform for a wide array of backend content sources.

In this brave new world, where do we draw the boundaries, how do we architect the big picture, and what is the value proposition?

For more on this session read Deane’s post: The Future Might Be Distributed

Deane Barker (US)
Chief Strategy Officer at Blend Interactive

12.00 am - 1.00 pm


1.00 pm - 2.00 pm 

Content Management as a Pillar of Customer Experience Transformation

For as long as content management has been an issue in the digital universe, the primary use cases have always been driven by serving the needs of the business. As the digital universe continues to unfold before us, and customers continue to take charge, lighter processes and simplification are at the center of how brands need to operate to serve the increasing demands of their customers. With customer expectations on the rise, how can brands simplify, modernize, and meet those expectations?

Chris Geiser (US)
Chief Technology Officer at The Garrigan Lyman Group

2.00 pm - 2.30 pm

Coffee, tea & networking 

2.30 pm - 3.30 pm 

Who Watches The Watchmen?

Lívia shares stories about product management practice in the context of digital publishing and discusses some of the framing challenges in leading CMS product development.

Livia Labate (US)
Principal Product Manager at Vox Media

3.30 pm - 4.00 pm

Wrap-up & key learnings 

 4.00 pm - 4.30 pm

Coffee, tea & networking

4.30 pm - 5.15 pm


The Creative Curve: How to Develop the Right Idea, at the Right Time

5.30 pm - 10.00 pm

City Walk and informal conference dinner