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Track

Track leader:    Sara Walsh (US)   UX Writing & Content Strategy at Google

Track leader:
Sara Walsh (US)
UX Writing & Content Strategy at Google

Communication

When people you work with talk about communications, they might still think of it as a soft skill set. In reality, being a leader in communication requires us to set a content vision, get buy-in, and measure its success. We also are expected to have a command of everything from storytelling to style rules to systems and tools—all in service of strategically creating and publishing content that our business and audiences need.

This conference track focuses on making this powerful skillset work in unison with automation and new ways of collecting and using data—all while growing as leaders.

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Thursday, May 9

8.00 am – 9.00 am

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.  


9.00 am – 9.15 am

Conference opening by Janus Boye


9.15 am – 10.00 am

The future of work is already here - it's just not evenly distributed yet.

Sharon O’Dea (UK)   Experienced digital strategist

Sharon O’Dea (UK)
Experienced digital strategist

Keynote


10.00 am – 10.30 am

Coffee, tea & networking 


10.30 am - 12.00 am

ContentOps: connecting strategy and delivery 

When it comes to communication and content we are great at coming up with ambitious strategies and goals for what we want to achieve. 

But there’s a tendency in the industry to focus on delivery and obsess over ways to distribute content to our audiences. 

Often the operations between strategy and delivery of content aren’t sophisticated or considered enough to allow for scalable and repeatable ways of working. 

Any organisation that publishes content has some form of ContentOps, but is it efficient and resulting in effective content?

This talk will:

  • Define ContentOps

  • Outline 3 key elements of ContentOps that every organisation has and should invest in

  • Share some principles of ContentOps

  • Look at content operations ecosystems from different industries

  • Offer practical advice for where to get started with improving your own ContentOps

Robert Mills (UK)   Head of Content at GatherContent

Robert Mills (UK)
Head of Content at GatherContent

Communication


12.00 am – 1.00 pm

Lunch 


1.00 pm - 1.45 pm 

Collaborative content: tools to improve communication and content outcomes. 

We are often so busy doing "what we've always done", that we miss opportunities to rethink current approaches to content. However, through better communication, we can create ongoing relationships across silos to keep teams aligned. 

A common language and agenda for change make it easier for teams to work together, measure impact, and build momentum. Clearly defined governance allows teams to develop a foundation for how decisions are made and supported. Together, these activities support new systems around the people and the process to develop and sustain change.

This mini-workshop will share facilitation and consultative tools and as a group we'll discuss new techniques that drive collaboration and encourage alignment to create better customer outcomes through content.

You'll learn how to:

  • Use an assessment tool to understand the current state of your collaboration and readiness for change

  • How to start conversations about targeted content needs for standards and requirements

  • Different tools to help build engagement around collective content leadership at all levels of the organization

Communication


 1.45 pm - 2.00 pm

Coffee, tea & networking


2.00 pm - 3.00 pm 

300 Seconds

300 seconds is a series of lightning talks by and for the digital community. These talks are about gaining insights from professionals we wouldn't otherwise hear from.

Sharon O’Dea (UK)   Experienced digital strategist

Sharon O’Dea (UK)
Experienced digital strategist


3.00 pm - 3.30 pm 

Coffee, tea & networking


 3.30 pm - 4.30 pm

Connecting the Dots: Building a Smart(er) Content Ecosystem


Getting content right is hard. It requires both people and system communication. With multiple systems and teams in play, Hilton is building a robust content ecosystem through use of strategic content modeling and use of metadata to support business goals.

Learn in this session some of the tactics and outcomes the team connecting the content dots is using to build a smart, traceable and reusable content publishing practice.

Meg Walsh (US)     Senior Director Content Strategy at Hilton

Meg Walsh (US)
Senior Director Content Strategy at Hilton

Communication


 4.30 pm - 4.45 pm

Coffee, tea & networking


4.45 pm – 5.30 pm

Town Hall Debate 


 6.30 pm - 11.00 pm

Farewell dinner